L'Occitane recently launched a new L'Occitane en Provence experiential concept store on Fifth Avenue in New York City, aiming to redefine in-store shopping. Knowing that its customers make a point to come into its stores to be indulged and pampered, L'Occitane created a unique location that sets itself apart from its flagship store. While the brand's existing experiential boutique located in the Flatiron District spotlights service and innovation, the all-new 555 is described as a "more disruptive and attract new customers, encourage engagement and produce user-generated content for social media."
At the 555 Fifth Avenue store, visitors can expect to find a rain-shower sink, communal bench-style seating beneath a Mediterranean olive tree, a skincare consultation area among other appealing stations.
Pampering Personal Care Stores
More Stats +/-
Whimsical Cosmetic Pop-Ups
Multi-Brand Pharmacy Concepts
Experiential Skincare Shops
Gamified AR Makeup Apps
Customizable Lipstick Brand Expansions
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.