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L'Occitane's Experiential Concept Store is Indulgent & Immersive

 - Aug 24, 2018
References: fr.loccitane & prnewswire
L'Occitane recently launched a new L'Occitane en Provence experiential concept store on Fifth Avenue in New York City, aiming to redefine in-store shopping. Knowing that its customers make a point to come into its stores to be indulged and pampered, L'Occitane created a unique location that sets itself apart from its flagship store. While the brand's existing experiential boutique located in the Flatiron District spotlights service and innovation, the all-new 555 is described as a "more disruptive and attract new customers, encourage engagement and produce user-generated content for social media."

At the 555 Fifth Avenue store, visitors can expect to find a rain-shower sink, communal bench-style seating beneath a Mediterranean olive tree, a skincare consultation area among other appealing stations.