La Prairie, the Swiss luxury skincare brand, has launched its first standalone flagship store in South East Asia. This new store is designed to offer La Prairie customers a personalized and ultra-luxurious shopping experience.
The company saw a significant decrease in sales when the COVID-19 pandemic restricted international travel. The following year - in the second quarter of 2021 - the brand was a significant spike in its sales in Asia. Due to its growing Asian customer base, La Prairie felt it was time to offer its high-end clientele a unique shopping experience.
This new boutique is located in Singapore in the city's ION Orchard shopping district. The space features consultation hubs and individual facial treatment nooks, which allow for a personalized luxury shopping experience.
Image Credit: La Prairie