On top of offering a range of solid soap bars that help to moisturize, revive and soothe the skin, Dove is now adding to its Beauty Bar range with a new product that integrates micellar technology.
Typically, most micellar cleansing products offer consumers an alternative way to clean their face without water, alcohols or astringents. Micellar technology involves microscopic micelle molecules that direct makeup, dirt, oil and other impurities away from the skin without stripping it of moisture. While many micellar products specifically target the face, Dove's newest Anti-Stress Micellar Beauty Bar is a solution for the whole body.
Now that the numerous benefits of micellar technology have been introduced to consumers in the form of cleansing oils and waters, brands are integrating the technology into other personal care products like cleansing wipes and hair products.