Westman Atelier is set to launch what it calls "consciously crafted beauty products" and "performance-first makeup that actually improves your skin." The initial idea for the brand began more than a decade ago, as makeup artist Gucci Westman has been transforming the looks of Hollywood stars for years with an innovative approach to beauty and skincare.
More than ever, consumers are embracing clean beauty products and taking care to apply topical products that will not end up harming them internally.
Westman Atelier's botanically powered line of foundation, blushes, highlighters and bronzers aim to beautify the skin, as well as offer it other benefits; for instance, the brand's Baby Cheeks Blush Sticks boast organic jojoba oil and raspberry stem cells, which help to tone and rejuvenate the skin.
Image Credit: Barneys, Westman Atelier