As much as vertical films are often criticized for wasting screen space that will only be filled by blank black bars, videos that are shot vertically have the potential to be the future of social media, marketing and entertainment.
Last year, tests from Facebook concluded that people responded positively to the way it offered larger renderings of vertical videos in the News Feed. Additionally, users were more engaged and more likely to watch the content for a longer period of time with the sound on.
To test the boundaries of the vertical video format, Facebook challenged 15 influencers to create short films. While some of the created videos include animations, others embrace short-form storytelling, such as 'You Can Leave Your Hat On' by Anna Devís and Daniel Rueda.
Vertical-Format Short Films
More Stats +/-
Decaying Social Media Art
Ironic Graphic Design Ads
Design-Centric Video Series
Avocado Selfie Emojis
Social Media eSports Leagues
Free 2019 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.