As much as vertical films are often criticized for wasting screen space that will only be filled by blank black bars, videos that are shot vertically have the potential to be the future of social media, marketing and entertainment.
Last year, tests from Facebook concluded that people responded positively to the way it offered larger renderings of vertical videos in the News Feed. Additionally, users were more engaged and more likely to watch the content for a longer period of time with the sound on.
To test the boundaries of the vertical video format, Facebook challenged 15 influencers to create short films. While some of the created videos include animations, others embrace short-form storytelling, such as 'You Can Leave Your Hat On' by Anna Devís and Daniel Rueda.