This private social networking platform helps you find a 'geochat' close by. Based in Australia, mobile social startup Sweep wants to help you "discover a world around you" by connecting you to hidden chats in your area. The new venture lets you find and unlock exclusive chats in your area so you can converse with people in your community in a fun and different way. There is also a Sweep newsletter so you can stay abreast with the latest venues and events.
From Thred Ltd, the Sweep app is available for download at the Apple Store or you can get it on Google Play. It allows you to converse with friends privately.
Similar to chat rooms but only with people in the vicinity, geochats are an example of private social networking.
Key Themes Behind This Trend
- Geochatting Apps
- Developing private social networking platforms with a focus on geochats that allow users to connect with people in a specific area.
- Hyper-local Marketing
- Creating marketing campaigns that are targeted towards specific communities based on their geolocation and personal interests.
- Crowdsourced Event Discovery
- Developing apps that allow users to discover exclusive events and venues in their area through a crowdsourced platform.
Where This Applies
- Social Networking
- Creating innovative private social networking platforms that focus on connecting users in specific geographic areas.
- Marketing
- Using hyper-local marketing strategies to target specific communities and increase brand awareness.
- Event Tech
- Developing crowdsourced event discovery apps that allow users to discover hidden events and venues in their area.
