Andrei Lacatusu, a CGI artist, doesn't seem to be a big fan of social media, as his 'Social Decay' series indicates. The project depicts photorealistic interpretations of major social media companies' logos in the style of derelict signs that one might encounter on a desert highway or in a town ravaged by urban blight.
There are six companies depicted in the 'Social Decay' series: Facebook, Instagram, Twitter, Google, Tinder, and Pinterest. Each of these companies' logos are transmuted into the places where one might expect to see an old-fashioned sign, like motel awnings, building-topping billboards, and standalone sign poles. They're all rich with the patina of neglect as well, featuring ample rust, fallen letters, and impressively detailed levels of dirt and grime.
Why This Trend Is Growing
- Social Media Dystopia
- There is an opportunity for artists and marketers to explore the potential consequences of our growing dependence on social media and develop new products or campaigns that address this issue.
- Retrofication of Technology
- There is an opportunity for businesses to capitalize on nostalgia by introducing products or services that incorporate retro designs, as seen in the 'Social Decay' series.
- Digital Decay
- There is an opportunity for innovators to explore ways of reducing e-waste and prolonging the lifespan of digital devices to reduce the amount of waste generated by the technology industry.
Industries Being Reshaped
- Graphic Design
- Graphic designers can use the 'Social Decay' series as inspiration to create more visually engaging artwork that reflects the impact of technology on society.
- Technology
- Tech companies can use the 'Social Decay' series as a source of inspiration for designing products with more sustainable and durable materials.
- Advertising
- Marketing agencies can use the 'Social Decay' series to spark conversations and advertise their clients' products or services in a unique way that highlights the impact of digital technology on society.
