Pixelated Digital Clothing Lines

Santa Kupca Created a Virtual Line of Decrypted Garments

Decrypted Garments is a line of pixelated digital clothing designed by Santa Kupca. The designer's digital fashion collection was created through 3D scanning and the digital manipulation of her own clothes. The Decrypted Garments collection was featured as part of Milan design week.

Once the 3D scanning process of tangible clothes was complete, the designer transferred the files to modeling software to manipulate and build the scans to create silhouettes and add colors and intriguing patterns.

Comprising eight highly pixelated looks, the collection is reminiscent of video game clothing. This unique collection boasts colorful designs. Each featured garment was displayed without bodies and animated to appear as though they are worn by models walking down a runway.

Image Credit: Santa Kupca

Pixelated Digital Clothing
The trend of creating digital clothing using 3D scanning and manipulation of tangible clothes can disrupt traditional fashion design and retail.
Virtual Fashion Shows
Virtual fashion shows like the one featuring Decrypted Garments present an opportunity to reach a wider audience and reduce environmental impact associated with traditional fashion shows.
Fashion-tech Integration
The integration of technology in fashion design and production can lead to innovative and sustainable ways of creating and selling clothing.

Who This Affects Most

Fashion Design
The trend of creating pixelated digital clothing presents an opportunity for fashion designers to embrace new technology and create unique and sustainable fashion pieces.
Retail
Retailers can explore the potential of virtual fashion shows and digital clothing to offer customers a new and interactive shopping experience.
Technology
The intersection of fashion and technology presents an opportunity for tech companies to develop software and hardware solutions that can revolutionize the fashion industry.
SCORE
4.3 out of 10
GENDER
30% Men70% Women
MARKETTop markets: Europe
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 63%
Activity 54%
Freshness 11%