Amid the COVID-19 pandemic, many brands have launched initiatives to minimize the spread of the virus and support communities, including McDonald's Brazil that recently revamped its iconic logo in an act of COVID-19 solidarity. The new logo features the two golden arches of the "M" far apart, to represent the life-saving social distancing regulations. The the new “distanced” version of the logo appeared on all of the brand’s Brazilian social accounts, including Instagram, Facebook, and Twitter.
During these uncertain times, many consumers are turning to brands that provide community support for compassion and empathy. Brands that respond to crisis and chaos with support will help win consumer loyalty and increase brand awareness.
Image Credit: AdAge, McDonald's