Audience Insight Platforms

This social customer intelligence platform provides real-time insights about your brand's audience. Based in Warsaw, Poland, startup Metricso will help you to better understand your customers by leveraging social media and using big data.

The new software as a service (SaaS) venture analyzes consumers' social media activity and behavior to offer people-centric in-depth information regarding preferences, media consumption habits, interests and more. Metricso Audience will ultimately make people feel more connected to your brand. The social customer intelligence platform has an adjustable data range and flexible data input, whether you want to look at your customers or your competitors'. Understanding your audience will allow you to change what you communicate to be more effective and reach the right target group.