To accompany its latest food innovation, Taco Bell released a special menu featuring a chip-inspired diamond ring among other extravagant items for "purchase." The release is supporting the company's Naked Chicken Chips—triangle-shaped, boldly seasoned all-white-meat crispy chicken pieces.
The "extra" menu features the aforementioned naked chip-inspired diamond ring for $500,100 and a chip-shaped private island for $13,500,000. There are, however, some choices for those on a budget like the Taco Bell 'See and be Limo-seen" service or the Naked Chicken Cinema.
Appealing to Millennials, Taco Bell accompanied its images with playful and funny descriptions. All items—from the golden suit of armor to the Naked Chicken Chips auto arm—truly embrace the "so extra" movement. By creating this special menu, Taco Bell is able to engage consumers and cater its content to all media platforms.