To accompany its latest food innovation, Taco Bell released a special menu featuring a chip-inspired diamond ring among other extravagant items for "purchase." The release is supporting the company's Naked Chicken Chips—triangle-shaped, boldly seasoned all-white-meat crispy chicken pieces.
The "extra" menu features the aforementioned naked chip-inspired diamond ring for $500,100 and a chip-shaped private island for $13,500,000. There are, however, some choices for those on a budget like the Taco Bell 'See and be Limo-seen" service or the Naked Chicken Cinema.
Appealing to Millennials, Taco Bell accompanied its images with playful and funny descriptions. All items—from the golden suit of armor to the Naked Chicken Chips auto arm—truly embrace the "so extra" movement. By creating this special menu, Taco Bell is able to engage consumers and cater its content to all media platforms.
What Makes This Trend Stand Out
- Branded Extravagance
- Companies can appeal to millennials by creating playful and humorous branded merchandise that caters to all media platforms.
- Luxury Parody
- By creating over-the-top luxury items with a humorous twist, brands can create buzz and engagement with their target audience.
- Humor-driven Marketing
- Brands that take a lighthearted and playful approach to marketing can appeal to younger generations who appreciate humor and satire.
Sectors Adopting This
- Fast Food
- Fast food chains can create playful and humorous branded merchandise to promote their new product launches and increase engagement with their target audience.
- Luxury Consumer Goods
- Luxury brands can create over-the-top parodies of their own products to generate buzz and humor-driven engagement with younger generations.
- Media and Entertainment
- By appealing to the humor and playfulness of millennials, media and entertainment companies can create content that resonates with their audience and boosts engagement.
