These Taco Bell Crispy Chicken Menu Items are Being Test Marketed
Michael Hemsworth — June 4, 2025 — Lifestyle
References: tacobell & brandeating
These new Taco Bell Crispy Chicken menu items are being test marketed by the Tex-Mex QSR brand at participating locations in Charlotte, North Carolina as a series of options perfect for snacking or meals.
The menu items include the Crispy Chicken Tacos and the Crispy Chicken Burritos, which are priced at $2.79 and $5.49, respectively. The Crispy Chicken Tacos feature a crispy chicken strip with lettuce, cheddar cheese, pico de gallo and your choice of Avocado Ranch or Ranchero sauce, all served in a flour tortilla. The Crispy Chicken Burrito puts crispy chicken strips inside a flour tortilla alongside purple cabbage, lettuce, cheddar cheese, pico de gallo and Avocado Ranch or Ranchero sauce.
The new Taco Bell Crispy Chicken menu items could be part of the chicken snack wrap wars, which is seeing major QSR brands create low-cost crispy chicken snack options to catch the attention of value-minded consumers this summer.
Image Credit: Taco Bell
The menu items include the Crispy Chicken Tacos and the Crispy Chicken Burritos, which are priced at $2.79 and $5.49, respectively. The Crispy Chicken Tacos feature a crispy chicken strip with lettuce, cheddar cheese, pico de gallo and your choice of Avocado Ranch or Ranchero sauce, all served in a flour tortilla. The Crispy Chicken Burrito puts crispy chicken strips inside a flour tortilla alongside purple cabbage, lettuce, cheddar cheese, pico de gallo and Avocado Ranch or Ranchero sauce.
The new Taco Bell Crispy Chicken menu items could be part of the chicken snack wrap wars, which is seeing major QSR brands create low-cost crispy chicken snack options to catch the attention of value-minded consumers this summer.
Image Credit: Taco Bell
Trend Themes
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Affordable Crispy Chicken Options — The expansion of low-cost crispy chicken snacks in QSR menus signals a competitive push to attract price-conscious consumers.
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Snack-sized Innovations in Fast Food — Launching versatile, snack-sized menu items taps into consumer demand for convenient, quick dining solutions.
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Flavor Customization in Qsrs — Offering choices like Avocado Ranch and Ranchero sauce highlights a trend toward personalized dining experiences in fast food.
Industry Implications
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Quick-service Restaurants (QSR) — The QSR industry is innovating with budget-friendly crispy chicken snacks to enhance their value proposition to customers.
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Prepared Food Manufacturing — Manufacturers are poised to benefit from producing diverse and cost-effective ingredients for new snack-sized chicken products.
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Food Packaging Solutions — With the rise of snack-sized menu items, there is an increased demand for efficient packaging that preserves quality and enhances portability.
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