Happy Place is the newest experiential, multi-sensory pop-up exhibit and it is now open in Chicago.
Happy place exhibit-goers can experience 13 made-for-Instagram themed rooms including an upside-down bedroom, disco room and confetti room inside the 20,000-square-foot pop-up exhibit. Tickets cost $30-$35 for those wanting to visit and pictures are of course encouraged.
Happy Place follows in the footsteps of similar pop-up exhibitions like the Museum of Ice Cream, The Color Factory and 29rooms. These “museums” are offering what many say are manufactured for Instagram pictures. Despite what critics say, the demand for these made-for-Instagram museums is not slowing down. Starting in Los Angeles, Happy Place exhibit was sold out with over 100,000 visitors. Chicago is the second stop on what is going to be a Happiness tour to cities around the world.
Happy Place states that the rooms are specially designed to evoke feelings of happiness.
What's Driving This Trend
- Experiential Marketing
- Happy Place and other pop-up museums are changing the way brands engage with millennial consumers by creating immersive, shareable experiences.
- Instagrammable Spaces
- Pop-up museums, like Happy Place, are tapping into the trend of social media-driven experiences that prioritize visually pleasing backdrops for photo opportunities.
- Multi-sensory Experiences
- Pop-up museums, such as Happy Place, are offering visitors an opportunity to engage with new, sensory-based experiences that prioritize touch, sound, and smell.
Who This Affects Most
- Event Production
- Companies in event production can capitalize on the trend of pop-up museums, like Happy Place, by creating similar experiences for their clients that promote engagement and generate buzz.
- Design and Decorating
- Designers and decorators can take inspiration from pop-up museums, such as Happy Place, to create immersive, visually stunning environments that prioritize photo opportunities and social media sharing.
- Tourism
- Pop-up museums, like Happy Place, can attract tourism to cities by offering visitors a unique experience that taps into the trend of social media-driven activities.
