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Social Media Housing Marketplaces

Facebook has announced the launch of a housing marketplace

— May 25, 2018 — Social Media
In addition to a myriad of new offerings, Facebook has announced that it will introduce a housing marketplace that will help connect users with local businesses for hire.

This experience was made possible through a partnership between the social media network and the existing housing platforms, Handy, HomeAdvisor and Porch. According to a press release, this new and exciting offering will serve as a one-stop shop for all things related to the home. This includes "home projects, aggregating ratings, reviews and credentials by location."

Through this marketplace consumers can search for people to help with DIY projects or hire plumbers, contractors and real estate professionals alike. The marketplace will be available in the near future.


Image Credit: Painting wall home stock photo via Dmitry Galaganov
Trend Themes
1. Connected Housing Marketplaces - The partnership between Facebook and existing housing platforms presents an opportunity for connected housing marketplaces, where users can find and hire professionals for home-related projects.
2. Aggregated Review Platforms - The introduction of a housing marketplace on Facebook opens up the possibility for aggregated review platforms, where users can access ratings, reviews, and credentials for local businesses in one place.
3. DIY Project Assistance - The Facebook housing marketplace enables users to find people who can provide assistance with DIY projects, presenting an opportunity for professionals or experts to offer their services in DIY project assistance.
Industry Implications
1. Real Estate - The Facebook housing marketplace can disrupt the real estate industry by allowing users to connect with real estate professionals for buying, selling, or renting properties.
2. Home Improvement Services - The partnership between Facebook and Handy, HomeAdvisor, and Porch creates new opportunities for home improvement service providers to showcase their offerings and connect with potential customers.
3. Online Review Platforms - With the introduction of a housing marketplace on Facebook, online review platforms can adapt and provide a comprehensive platform for users to find and review local businesses in the housing industry.
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