The REAL Messenger is a new social app for real estate that aims to revolutionize the industry. Many popular competitors charge agents for listing, increasing costs for both owners and sellers -- however, REAL is changing this by letting buyers, sellers, and agents use the platform for free.
Using the REAL app, users view listings in a real estate magazine format for an average of 41 minutes. Users can view properties worldwide through the app, which feeds relevant properties based on their location.
“REAL is free for everyone, buyers, sellers, and agents. We aren’t driven by ad dollars. Instead, our value comes in connecting buyers with agents that are a fit. As a result, agents can build their roster of clients and develop customer loyalty,” said Fredrik Eklund, co-founder of REAL.
Key Themes Behind This Trend
- Free Real Estate Apps
- The trend of free real estate apps like REAL Messenger creates opportunities for disruptive innovation in other industries by offering a new, cost-effective avenue of advertising for real estate agents and companies.
- Social Networking for Real Estate
- The emergence of social networking apps like REAL Messenger for the real estate industry presents opportunities for disruptive innovations in building more collaborative social networks within other industries.
- Personalized Real Estate Listings
- The trend towards personalized recommendations for real estate listings creates the opportunity for disruptive innovation in other industries by offering new, tailored advertising models to consumers.
Where This Applies
- Real Estate
- The real estate industry can benefit from the trend towards free, social networking apps by tapping into wider audiences and offering personalized recommendations for properties.
- Digital Advertising
- The rise of free real estate apps and social networking in the industry provides an avenue for disruptive innovation in digital advertising by offering new, targeted advertising techniques for companies to reach wider audiences.
- Social Media
- The trend towards social networking in real estate presents opportunities for disruptive innovation in social media by providing new avenues of social connection for users and a platform for targeted advertising for companies.
