Cheese-zu-ka's instagrammable food offering is not only incredibly visually engaging but it also has a curious flavor. The digital revolution has changed the way people communicate, their personal rituals and even the manner in which they engage with their food. Frequent social media usage has definitely become a marketing opportunity. Hence, when culinary establishments engineer a highly instagrammable food innovation, their business gets noticed. Of course, the product has to be interesting on all accounts — from presentation to taste.
Bangkok-based Cheese-zu-ka channels this instagrammable food culture with its purple cheese-topped fries. The street snack boasts a special sauce that "hails from purple sweet potatoes" — a breed that is denser and has a wine-flavored hint. The fries are also specially seasoned with "powders comprising barbecue, pizza, cheese, spicy, or sour cream."
Purple Cheese-Topped Fries
More Stats +/-
On-the-Go Snack Menus
Responsible Plant-Based Restaurants
Low-Cost Steak Snacks
Revived Salted Caramel Wings
Cereal-Topped Funnel Cakes
Free 2018 Report & eBook
Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.
Our Research Methodology
This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.