Cheese-zu-ka's instagrammable food offering is not only incredibly visually engaging but it also has a curious flavor. The digital revolution has changed the way people communicate, their personal rituals and even the manner in which they engage with their food. Frequent social media usage has definitely become a marketing opportunity. Hence, when culinary establishments engineer a highly instagrammable food innovation, their business gets noticed. Of course, the product has to be interesting on all accounts — from presentation to taste.
Bangkok-based Cheese-zu-ka channels this instagrammable food culture with its purple cheese-topped fries. The street snack boasts a special sauce that "hails from purple sweet potatoes" — a breed that is denser and has a wine-flavored hint. The fries are also specially seasoned with "powders comprising barbecue, pizza, cheese, spicy, or sour cream."
Why This Trend Is Growing
- Instagrammable Food Innovations
- The trend of creating visually appealing and shareable food products that attract attention on social media platforms.
- Digital Marketing Opportunities
- The growing importance of leveraging social media platforms as a marketing opportunity to increase brand visibility and attract customers.
- Flavorful Culinary Experiences
- The trend of offering unique and intriguing flavors in food products to enhance the overall dining experience.
Industries Being Reshaped
- Food and Beverage
- Opportunity for culinary establishments to create innovative and visually engaging food products that are highly shareable on social media, attracting more customers.
- Hospitality and Tourism
- Opportunity for hotels and restaurants to leverage the trend of instagrammable food offerings as a way to attract millennial travelers and food enthusiasts.
- Marketing and Advertising
- Opportunity for companies in the marketing and advertising industry to develop strategies and campaigns that leverage the trend of instagrammable food innovations, helping culinary establishments gain visibility and increase sales.
