Cheese-zu-ka's instagrammable food offering is not only incredibly visually engaging but it also has a curious flavor. The digital revolution has changed the way people communicate, their personal rituals and even the manner in which they engage with their food. Frequent social media usage has definitely become a marketing opportunity. Hence, when culinary establishments engineer a highly instagrammable food innovation, their business gets noticed. Of course, the product has to be interesting on all accounts — from presentation to taste.
Bangkok-based Cheese-zu-ka channels this instagrammable food culture with its purple cheese-topped fries. The street snack boasts a special sauce that "hails from purple sweet potatoes" — a breed that is denser and has a wine-flavored hint. The fries are also specially seasoned with "powders comprising barbecue, pizza, cheese, spicy, or sour cream."