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Morphe Brushes' First UK Location Includes a Vlogger Studio

 - Nov 8, 2018
References: uk.morphe & cosmeticsbusiness
Morphe Brushes has become one of the biggest makeup brands in the United States thanks to its affordable products and of-the-moment color palettes, as well as its work with beauty influencers on YouTube—and now, the makeup brush brand is opening its first-ever beauty store in the UK.

At the new store in London, fans of the brand will be able to find Morphe's makeup collaboration with influencer Jaclyn Hill, as well as a beauty vlogger studio.

As many kinds of retail stores—beauty shops included—are adopting new formats to better compete with online sales channels, brick-and-mortar stores are being reintroduced to consumers as experience hubs that offer more than just a place to pick up desired products.