Popular short-form video apps TikTok and musical.ly join forces to create an upgraded platform that will further the creative agenda via a "unified user experience [...] and greater capabilities for video creations." The new digital space keeps TikTok's name and is "the world's number one go-to destination for short-form video content," given the collaborators' popularity among Gen Z and Millennials.
The platform offers individuals the chance to freely showcase their creativity and express themselves online. The newly developed short-form video app puts a greater emphasis on community and suggested content by bringing about "an effortless, compelling and personalized viewing experience." From VR-style filters that are activated by blinking to enhanced creative tools, the TikTok streaming platform will surely entertain and connect users.