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Co-Branded Gen Z App Collaborations

The IRL App Joined Forces with TikTok to Amplify Experience

— May 7, 2021 — Life-Stages
TikTok, a leading social media platform popular with Gen Z and Millennial consumers, recently joined forces with IRL (In Real Life), a social calendar app geared towards Gen Z consumers, to launch the 'Login Kit.' The new feature allows IRL users to log into their accounts through their TikTok credentials and add their TikTok videos to their IRL profiles. The aim of the new additional content sharing capabilities is to bring together link-minded individuals within the app’s newest feature, 'Groups.'

"We’re so excited to be partnering with TikTok on this integration - the unification of these two platforms not only allows for a more seamless experience between IRL and TikTok users, but will also connect more users, provide more creative capabilities and encourage even further engagement within the social sphere,” said Abraham Shafi, CEO and Co-Founder of IRL. “Our goal at IRL has always been to bring people together and make it easier for our users to enjoy experiences with the ones they love. This partnership with TikTok not only gives IRL a proud badge of approval from an industry titan, but further fuels our mission to continue creating and providing people with a unique event discovery experience.”

Image Credit: IRL, TikTok
Trend Themes
1. Gen Z App Collaborations - Collaborations between different apps and platforms to provide a seamless experience and bring together like-minded individuals.
2. Social Media Integration - Integrating social media platforms to leverage user-generated content and increase engagement.
3. Innovative Additional Content Sharing Capabilities - Providing innovative sharing capabilities to allow users to share and engage with more diverse content on different platforms.
Industry Implications
1. Social Media - Social media companies can collaborate to create innovative solutions and provide a better experience for their users.
2. Event Discovery - Collaboration between technology companies aimed at enabling users to discover and enjoy events with the ones they love.
3. Technology Integration - Different technology platforms can integrate to leverage user behavior and maximize engagement opportunities.
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