IRL, a virtual event calendar app who's roots began as an "in person" meeting app, but pivoted in the face of COVID-19, recently launched a web version of its mobile application. The platform flourished for its unique value proposition — offering consumers a glimpse into someone's event calendar. While you can follow your friends on social media, it doesn't show you their events.
While the brand used to showcase physical events, due to the pandemic, it changed its name from "In Real Life" to "In Remote Life" and has partnered with YouTube, Twitch, and Spotify to aggregate virtual events into a curated and searchable home page. The virtual events can range from an esports tournament to a Zoom cocktail party.
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