Belacam is a cryptocurrency-based social media site that is positioning itself as a competitor to Instagram and a place where users may earn between $.05 to $.10 for each like they get on their photos. As Belacam describes, this system "creates a new world where an artistic picture of your lunch earns money that can pay for the lunch itself."
The Ambia Fund, the parent company of Belacam, sees the new social media site as a way to support the markets and improve the waning demand for cryptocurrency. CEO Tyler Marx attributes the highs of the 2017 cryptocurrency bubble to speculation and anticipates that the next wave will be driven by people interacting with cryptocurrency in their daily life, thanks to seamless solutions Belacam—which will soon be launching as both a website and an app.
What's Driving This Trend
- Cryptocurrency-based Social Media
- Disruptive innovation opportunity: Develop decentralized social media platforms that use cryptocurrency-based rewards for user engagement.
- Monetizing Social Media Likes
- Disruptive innovation opportunity: Create platforms that allow users to earn money by receiving likes on their photos or other social media content.
- Integration of Cryptocurrency in Daily Life
- Disruptive innovation opportunity: Build seamless solutions that make it easy for people to interact with cryptocurrency in their everyday activities.
Who This Affects Most
- Social Media
- Disruptive innovation opportunity: Develop new social media platforms that incorporate cryptocurrency-based rewards for user engagement.
- Cryptocurrency
- Disruptive innovation opportunity: Explore ways to integrate cryptocurrency into daily life activities, such as social media, to increase adoption and demand.
- Fintech
- Disruptive innovation opportunity: Create seamless solutions that enable easy interaction with cryptocurrency in daily life, driving its integration into mainstream finance.
