Lydia, a French-made app that began as a payment platform before evolving more features into its offering, is launching a rejuvenated finance app that offers a plethora of new investment-related features, highlighted by the ability to invest in cryptocurrencies, ETFs, shares and even precious metals.
The new trading features of the Lydia finance app include the ability to purchase fractional shares in a range of American and European companies. Users can also buy precious metals such as gold and silver, and can also access the cryptocurrency investment world by investing in well-known assets like bitcoin and Ethereum as well as other growing cryptocurrency offerings. The app is offered as part of a partnership with Bitpanda, meaning that all assets listed on Bitpanda can be accessed through the Lydia app.
Investing in cryptocurrencies and precious metals is often a process that involves varied complications and jumping through hoops and over obstacles. By offering streamlined access to these assets from a single financial super app, Lydia is looking to open up access to these lucrative markets.
Image Credit: Lydia
Key Themes Behind This Trend
- Cryptocurrency Investments
- Lydia's finance app offers cryptocurrency investment opportunities, highlighting the potential for further development and innovation in the cryptocurrency investment sector.
- Fractional Shares Trading
- Lydia's finance app allows users to purchase fractional shares in a range of American and European companies, indicating a potential trend towards democratised and accessible shares trading.
- Precious Metal Investments
- Lydia's finance app also permits users to buy precious metals such as gold and silver, showcasing the disruptive innovation opportunities for inclusive investments in a new type of asset classes.
Where This Applies
- Fintech Industry
- Lydia's crypto-compatible finance app represents a new avenue of business for fintechs looking to capitalise on the lucrative potential of cryptocurrency investments and fractional shares trading.
- Cryptocurrency Industry
- Lydia's partnership with Bitpanda and offering streamlined access to cryptocurrency investments indicates a trend of growing demand in the cryptocurrency industry.
- Precious Metal Industry
- Lydia's finance app represents disruptive innovation opportunities for the precious metal industry to expand its market reach and position itself as an investment class alongside cryptocurrencies and other fractional shares trading.
