DagWoods — a restaurant that is based in Santa Monica, California — is making glamorous and whimsical strides in the food industry with its glitter pizza. With an array of colors and sparkly properties, the menu item definitely provides a one-of-a-kind photo opportunity for social media influencers.
The glitter pizza's base is "a no-frills, classic Margherita" and the topping boast eye-catching, sparkly and ultra-colorful edible gel. As a result, DagWoods restaurant created a worthy meal to be paired with Unicorn Frappucinos and other fairytale-esque menu items.
The glitter pizza is cleverly named 'Magical AF,' a title that strongly appeals to Millennials and Gen Z. In addition, DagWoods' creation is actively endorsed by celebrities like Holly Madison and Jimmy Kimmel, putting additional emphasis on the well-deserved popularity of such an extravagant culinary creation.
Why This Trend Is Growing
- Glitter Food
- The trend of adding edible glitter or other sparkly toppings to foods expands to other types of dishes and cuisines beyond pizza.
- Instagrammable Foods
- The trend of creating visually stunning, shareable foods that can go viral on social media continues to shape culinary innovation.
- Celebrity-endorsed Dishes
- The trend of celebrities promoting and endorsing certain foods or dishes helps drive interest and popularity for certain restaurants and menu items.
Industries Being Reshaped
- Hospitality
- Restaurants, cafes, and other food establishments can capitalize on the trend of creating unique, Instagram-worthy dishes like glitter pizza to drive business and attract customers.
- Food Manufacturing
- Companies that produce or sell edible glitter or other sparkly toppings can expand into the culinary industry by partnering with restaurants or creating DIY glitter food kits for home cooks.
- Marketing and Advertising
- Marketing and advertising firms can study the tactics used by DagWoods and other businesses in creating visually stunning and enticing menu items aimed at drawing in younger demographics.
