Gen Z's love of pickles knows no bounds and they eagerly take every chance they get to savor tangy, briny flavors in fun new ways—including making "glickles," or glitter pickles.
For pickle lovers who don't have the patience for cucumbers to pickles in brine, glickles have taken over as a fast way to personalize a favorite snack and make an ordinary jar as dazzling as a snow globe. Commonly, these videos depicting edible glitter stirred or shaken straight into any kind of jar of pickles are accompanied by a popular audio that says "pretty pickles."
While some brands—like Jimmy John's—jumped at the chance to get in on the conversation, TikTok's food combo community is quick to admonish attempts that use real glitter instead of safe-to-eat edible glitter.
Image Credit: alessandrapizzz
What Makes This Trend Stand Out
- Edible Glitter Craze
- The rising popularity of edible glitter in food reflects a consumer desire for visually appealing, Instagram-worthy snacks that offer new aesthetic experiences.
- DIY Food Customization
- The trend towards personalizing snacks with unique additions like glitter empowers consumers to express their individuality and creativity in everyday eating habits.
- Social Media-fueled Food Trends
- Social media platforms like TikTok are rapidly popularizing unique food trends such as 'glickles,' prompting brands to adapt quickly to viral consumer interests.
Sectors Adopting This
- Specialty Food Products
- The specialty food sector is seeing potential growth with novel products like glitter-infused pickles, appealing to consumers' evolving tastes and preferences.
- Edible Decoration Manufacturers
- Manufacturers of edible decorations stand to benefit from increased demand as consumers look for safe, edible glitter options to embellish their food.
- Social Media Marketing
- The role of social media marketing is becoming increasingly vital for food brands aiming to capitalize on viral trends and engage with digitally savvy demographics.
