Claire Snyder, @clurmurr on TikTok, shared her self-described "guilty pleasure" snack and inspired countless snackers to make the two-ingredient snack that has since been dubbed "pickles in a blanket." This snack of cheese and pickles has more than 12 million views and a million likes, and the comment section is a place where people are sharing new versions with one another. The original, however, was just made by putting a slice of Provolone in the middle of a pan, waiting for it to sizzle, adding a pickle, and wrapping the pickle once the cheese became hard and golden.
Although the creator of this viral TikTok recipe can't decide between calling their creation a pickle in a blanket, a "picklet" or a "chickle," those who have tried the recipe are quick to agree that it is a simple and satisfying treat.
Key Themes Behind This Trend
- Viral Snack Recipes
- There is an opportunity to capitalize on the trend by creating more viral snack recipes with limited ingredients.
- Cheese as a Snack Ingredient
- There is an opportunity to explore cheese as a versatile snack ingredient beyond its regular uses.
- DIY Snack Making
- There is an opportunity to create DIY snack-making kits that empower people to try out new and simple recipes at home.
Where This Applies
- Food and Beverage
- This industry can leverage the viral snack trend to create new, simple and satisfying products and DIY kits for people to try at home.
- Cheese Production
- This industry can explore new, creative and simple applications of cheese beyond its existing uses, including cheese-as-snack solutions.
- Social Media Marketing
- This industry has an opportunity to leverage social media trends to promote simple and cost-effective snacking solutions, and reach out to wider audiences.
