It's no secret that Instagram is a hugely important marketing tool for the restaurant industry in particular, and Boston Chops has taken that fact to heart with its 'Instagram Table'. The by-reservation table at the restaurant's new location in Boston's Downtown Crossing promises the perfect combination of lighting and mise en scene to make every dish look perfect for posting on Instagram.
Boston Chops' Instagram Table might seem like a gimmick, but the restaurant is serious about playing to social influencers, and its investments make that clear. The restaurant reportedly spent $10,000 on its table, meeting with Instagram influencers, architects, and professional photographers to ensure that it would meet all the demands of the savvy social users who patronize the restaurant. This includes not only the right appearance, but technological features like a mobile app that controls aspects of the table.