The Thomas Sabo jewelry collection for Autumn/Winter 2018 focuses on the accessories as a means of helping consumers make expressive personal statements and capture special memories.
The Autumn/Winter 2018 jewelry collection is made up of vintage rings, handmade link chains and nostalgic medallions that offer places for small photos and special mementos to be stored. The uniquely modern style of the collection allows for plenty of mixing and matching to be done by consumers, resulting in endless ways to express one's personal and ever-changing style.
As Thomas Sabo Creative Director Susanne Kölbli puts it, "everyone is invited to create their own mix of styles from our color codes, forms, styles and cultural and epochal inspirations."
What's Driving This Trend
- Customizable Jewelry
- Disruptive innovation opportunity: Develop a platform or technology that allows customers to design and personalize their own jewelry pieces.
- Vintage Inspired Accessories
- Disruptive innovation opportunity: Create a line of modern accessories with a vintage aesthetic, appealing to consumers in search of unique and nostalgic designs.
- Mix-and-match Fashion
- Disruptive innovation opportunity: Introduce a fashion line that encourages customers to mix and match different pieces for a personalized and ever-changing style.
Who This Affects Most
- Jewelry
- Disruptive innovation opportunity: Explore new materials and technologies to create innovative and customizable jewelry collections.
- Fashion
- Disruptive innovation opportunity: Develop a platform or app that enables customers to virtually mix and match fashion items before purchasing.
- Photography
- Disruptive innovation opportunity: Create specialized lockets or accessories that incorporate digital photo frames, allowing consumers to showcase their memories in a unique and portable way.
