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Theheymann Studios' Mcdonald's-Inspired Custom Cleats are a Tribute

 - Aug 9, 2018
References: instagram & designtaxi
Theheymann Studios launches a pair of custom cleats that are ideal for the athlete who has a guilty pleasure. The fast food-inspired shoes are a clear tribute to McDonald's and a fun project for the manufacturer. Theheymann Studios is known for creating custom cleats and personalized footwear that suit athlete needs. The burger- and fries-referencing Nike pair is designed for Tennessee Titans football cornerback Adoree' Jackson. The aesthetic of the footwear silhouette is derived from the American athlete's "love for the fast food restaurant."

The engaging illustrations on the Nike custom cleats are handpainted on by artist 716ghost and the mismatched approach to the pair is quirky and adorable. Adoree' Jackson's personalized footwear is completed with a soft drink-shaped tag that boasts his affectionate nickname — 'Sweet Pea.'