Italian brand SITIA offers whimsical and chromatic customizable furniture designs that are bound to accommodate space limitations and personal aesthetics in an incredibly stylish manner. Ideal for "office and hospitality settings," as well as contemporary and minimalist-inspired homes, SITIA's high-quality customizable furniture designs were displayed at Salone del Mobile.
The pieces entertain an agreeable formation, informed by a 50s attitude. The Laguna modular sofa by Elena Trevisan can be arranged in various modules that boast a decisively sculptural aesthetic. In addition, the pastel coloring of the piece gives it a modern vibe.
Another noteworthy item in the customizable furniture designs is 'Lovers' — "a series of [differently sized] coffee tables" by MM Company that have a sleek appearance with the mixed use of marble and wooden materials.
What's Driving This Trend
- Customizable Furniture Designs
- SITIA's personalized approach provides innovative opportunities for disrupting the home furnishing industry by allowing individual customers to design furniture that suits their needs and aesthetics.
- Modular Sofas
- SITIA's Laguna modular sofa brings disruptive innovation by combining a 50s style with modern pastel coloring and a sculptural aesthetic.
- Mixed Material Coffee Tables
- MM Company's 'Lovers' coffee tables utilize mixed marble and wooden materials, providing a unique design opportunity for disrupting the coffee table industry.
Who This Affects Most
- Furniture
- SITIA's colorful customizable furniture designs are poised to disrupt the home furnishing industry by allowing customers to design their own furniture.
- Design
- SITIA and MM Company's designs bring disruptive innovation opportunities for industrial and interior design industries, with their use of modular and mixed materials in home and hospitality settings.
- Hospitality
- SITIA's customizable furniture designs allow for a personalized approach to hospitality interior design, disrupting traditional, uniformed furniture in the industry.
