Fendi's Pop-Up Features Tasty Treats & Whimsical Decor

Luxurious Italian brand Fendi sets up an existing pop-up boutique within the premises of famous London department store Selfridges. The temporary shop combines multiple experiences that are specifically designed to engage the customer and give them a limited-time and one-of-a-kind experience of the Fendi brand.

The whimsically decorated pop-up boutique is set to be open for the month of August. Visitors can browse Fendi's upcoming Autumn/Winter 2018-19 pre-launches, as well as take a look at the luxe brand's collaboration with Fila. In addition to the fashion-forward opportunities, the pop-up boutique also has an ice cream station which is operated in partnership with Steccolecco. All 12 of the flavors have been decked out with a double-F logo. Finally, the pop-up boutique employes a professional calligrapher to create and customize postcards for the guests, which can be sent out from the temporary shop.

Photo Credits: Selfridges