What is the trend of playlist-connected sneakers?

The integration of NFC chips in footwear opens up opportunities for personalized experiences and data collection.

What is the trend of robotic manufacturing in fashion?

The use of robots to manufacture shoes allows for increased speed, efficiency, and customization.

What is the trend of collaboration with music artists?

Partnering with music artists to curate personalized playlists for products can enhance the overall customer experience.

What are the implications for the footwear manufacturing industry?

Developments in robotic manufacturing and NFC technology in footwear design offer opportunities for disruption and innovation.

What are the implications for the music streaming and curation industry?

The collaboration between adidas and Spotify to embed NFC chips in sneakers creates opportunities for new customer experiences in music curation and retail.

What are the implications for the urban fashion industry?

The SPEEDFACTORY AM4MLS sneakers demonstrate the potential for collaboration between fashion and urban culture for innovative product design.

Playlist-Connected Sneakers : adidas' SPEEDFACTORY AM4MLS

Playlist-Connected Sneakers

adidas' SPEEDFACTORY AM4MLS Includes an Embedded NFC Chip

Laura McQuarrie — August 3, 2018 — Fashion

References: news.adidas

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adidas Soccer unveiled the adidas SPEEDFACTORY AM4MLS (Made For MLS) sneakers as part of a tribute to Atlanta and the celebration of the 2018 Major League Soccer All-Star Game, which will be hosted in the city.

Just a month ago, local creators banded together to design the innovative running shoes to capture the spirit of Atlanta through references to urban soccer and hip-hop culture. These shoes were able to come to fruition so quickly thanks to the robotic manufacturing at adidas' SPEEDFACTORY USA.

The limited-edition SPEEDFACTORY sneakers are exclusively available through the WISH Atlanta Boutique. As an added bonus, consumers will be able to connect to a Spotify playlist curated by Rich The Kid thanks to an embedded NFC chip.

Trend Themes

Playlist-connected Sneakers — The integration of NFC chips in footwear opens up opportunities for personalized experiences and data collection.
Robotic Manufacturing in Fashion — The use of robots to manufacture shoes allows for increased speed, efficiency, and customization.
Collaboration with Music Artists — Partnering with music artists to curate personalized playlists for products can enhance the overall customer experience.

Industry Implications

Footwear Manufacturing — Developments in robotic manufacturing and NFC technology in footwear design offer opportunities for disruption and innovation.
Music Streaming and Curation — The collaboration between adidas and Spotify to embed NFC chips in sneakers creates opportunities for new customer experiences in music curation and retail.
Urban Fashion — The SPEEDFACTORY AM4MLS sneakers demonstrate the potential for collaboration between fashion and urban culture for innovative product design.

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