adidas' SPEEDFACTORY AM4MLS Includes an Embedded NFC Chip

 - Aug 3, 2018
References: news.adidas
adidas Soccer unveiled the adidas SPEEDFACTORY AM4MLS (Made For MLS) sneakers as part of a tribute to Atlanta and the celebration of the 2018 Major League Soccer All-Star Game, which will be hosted in the city.

Just a month ago, local creators banded together to design the innovative running shoes to capture the spirit of Atlanta through references to urban soccer and hip-hop culture. These shoes were able to come to fruition so quickly thanks to the robotic manufacturing at adidas' SPEEDFACTORY USA.

The limited-edition SPEEDFACTORY sneakers are exclusively available through the WISH Atlanta Boutique. As an added bonus, consumers will be able to connect to a Spotify playlist curated by Rich The Kid thanks to an embedded NFC chip.