Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book.

Keynotes.org Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

Bumble and HBO's 'Stay Home' Activation Played Up Indoor Comforts

 - Aug 18, 2018
References: digiday & nycplugged
Bumble and HBO came together to host a 'Stay Home' activation centered around encouraging people to enjoy the comforts of the indoors and watch a film.

To spotlight HBO's selection of Hollywood hits and classic films, the streaming service and the dating app joined forces to craft a comfortable, luxurious experience inside of a stunning NYC apartment. For the price of a ticket, event-goers received access to view HBO movies, an eating and drinking experience inspired by favorite movie moments and a Bumble and HBO gift bag.

As well as being able to enjoy the many movies available through HBO, ticket holders were also able to make the most of color-coordinated Instagram-friendly interior design setups, such as a wine wall and a tub filled with sweets.

Image Credit: Giant Spoon