Hershey's celebrates National S'mores Day on August 10th with a carefully curated catalog of delicious s'mores recipes. From the 'GOLD Medal S'more' that features the company's new chocolate flavor to Reese's Campfire Cup S'more that mixes peanut butter with "ooey-gooey goodness," Hershey's catalog of innovative combinations is bound to be a welcomed guide during the summer camping season.
In addition to the delicious s'mores recipes that are fun but still embrace the traditional formatting of the cult favorite treat, Hershey's offers a selection of baked goods that do not require a campfire, including a cheesecake, a sizable cookie skillet, a blondie pie and even a martini! For a select number of delicious s'mores recipes, Hershey's also produces how-to YouTube video.
Why This Trend Is Growing
- Innovative S'mores Recipes
- Exploring unique and creative combinations for s'mores that go beyond the traditional ingredients.
- Alternative S'mores Treats
- Developing non-traditional baked goods and desserts that capture the essence of s'mores without the need for a campfire.
- S'mores Recipe Videos
- Creating engaging and educational video content on platforms like YouTube to guide viewers through the process of making delicious s'mores recipes.
Industries Being Reshaped
- Food and Beverage
- Opportunity for food manufacturers and chefs to create innovative s'mores products and menu items.
- Hospitality and Tourism
- Hotels, resorts, and campsites can offer unique s'mores experiences or incorporate s'mores-inspired dishes into their menus, attracting summer visitors and campers.
- Digital Media and Entertainment
- Opportunity for content creators, recipe developers, and influencers to produce and monetize s'mores recipe videos on platforms like YouTube, TikTok, and Instagram.
