Celebrity-Driven Fashion Magazines

Vogue's September 2018 Issue Will Be Directed by Beyoncé

Vogue's September 2018 issue is highly anticipated and set to make history. Beyoncé will grace the cover of the fashion magazine and its content. Based on the Huffington Post's sources, the star has been given unprecedented control over the September 2018 issue. This means that Vogue is not only giving Beyoncé full reign over its print cover, it is also granting her permission to arrange and determine the contents of the magazine.

Of course, the celebrity activist takes advantage of this opportunity to "make history" and propel an inclusive agenda that celebrates the black community and its undeniable talent and entrepreneurial spirit. As a first step towards this, Beyoncé hires Tyler Mitchell to photograph the September 2018 issue. He is the first black photographer to shoot an American Vogue in the magazine's 125 years of history.

Photo Credits: Patrick Demarchelier

Celebrity-driven Fashion Magazines
The success of Beyoncé's takeover of Vogue's September 2018 issue shows the potential for celebrities to have unprecedented control over magazine content.
Inclusive Agenda & Representation
Beyoncé's focus on celebrating the black community in her issue highlights the opportunity for fashion magazines to embrace diversity and inclusivity.
Breaking Conventions in Fashion Photography
Tyler Mitchell's historic role as the first black photographer to shoot an American Vogue presents an opportunity for the industry to challenge traditional standards of beauty and talent.

Sectors Adopting This

Fashion Magazines
Vogue's willingness to give Beyoncé full control over their September 2018 issue suggests that the industry may see a shift towards more celebrity-driven and personalized content.
Representation & Diversity
The success of Beyoncé's issue demonstrates the potential for the fashion industry to prioritize representation and inclusivity in their content and campaigns.
Fashion Photography
Tyler Mitchell's groundbreaking role in shooting for Vogue opens up opportunities for emerging diverse photographers to challenge traditional norms and bring new perspectives to the industry.
SCORE
3.8 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Alpha
  • Gen Z (primary audience)
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 81%
Activity 24%
Freshness 8%

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