Bud Light is now introducing its 'Victory Fridges' to bars that want to offer a unique way for Cleveland Browns fans to celebrate when the team wins.
Ordinarily, the beer fridge is locked and can only be opened by the Browns winning its first regular-season victory of this year's NFL season. As such, the Victory Fridges are powered by Bud-E Fridge smart technology and are designed to simultaneously open and invite those of legal drinking age to come together over a beer. Despite the fact that these fridges will be set up across many different points, fans will ultimately be coming together, no matter where they are, to share a moment of celebration.
In addition to appearing in bars, the fridges may also be found at Cleveland's FirstEnergy Stadium.