The physicality of the Wikipedia collection is tied to a single long-sleeve shirt that strongly references the popular online encyclopedia. The launch of the not-for-profit platform's apparel is done in collaboration with Los Angeles-based fashion label Advisory Board Crystals. The piece is the first extension of Wikipedia into the material world and thereby, it is a noteworthy development.
The contemporary-influenced and graphics-accented long-sleeve shirt is available on Abc.'s website for $80 USD. All proceeds of the Wikipedia collection are going to the Wikimedia Foundation. The money will be used to fund the organization's operations. Currently, the online encyclopedia is powered by volunteers around the world and through generous donations. This extension into streetwear is a clever campaign to keep knowledge accessible and free for all. The fashion-forward Wikipedia collection would definitely be ideal for the college freshman.
Why This Trend Is Growing
- Non-profit Collaboration
- The collaboration between Wikipedia and Advisory Board Crystals highlights an opportunity for non-profit organizations to tap into the fashion industry for funding and awareness.
- Branded Social Activism
- The Wikipedia Collection demonstrates a growing trend of brands using their platform for social activism and promoting a cause through a unique form of merchandise.
- Physical Representation of Online Brands
- With the launch of the Wikipedia Collection, there is a trend of online brands seeking to expand their reach and define their presence in the physical world through merchandise.
Industries Being Reshaped
- Fashion
- The Advisory Board Crystals collaboration with Wikipedia presents opportunities for fashion brands to incorporate social activism into their collections and create unique collaborations for a cause.
- Non-profit Organizations
- Non-profits can explore the potential of merchandise collaborations to increase awareness of their organization and fund their operations in non-traditional ways.
- Online Knowledge Platforms
- The launch of the Wikipedia Collection highlights an opportunity for online knowledge platforms to expand beyond the digital world and define their brand through merchandise and collaborations.
