Fun in-car experiences typically don't happen until after the purchase of a vehicle, but UK insurance company More Than decided to offer a unique, interactive theatrical experience inside a branded vehicle.
More Than created a free-to-attend 20-minute play called 'Papa Don’t Preach,' which is performed by two actors who sit in the car's front seats. The vehicle accommodates a small audience and has the potential to appeal to art lovers who desire to get as close to a live-action performance as possible. Throughout the play, the audience is exposed to some of the important conversations that are often had on the road, such as a daughter getting ready to leave home.
This new stunt from More Than reminds of others like Fiat's 'Theatre in a 500' and the 'Cinema Delivery' truck that also shared an intimate movie screening.