The new Coleman’s Budweiser products are a lineup of meat varieties that are sure to satisfy consumers who have a penchant for premium meats. The new collection of meat products includes five options in total such as St. Louis Style Pork Spareribs, Jalapeño Cheddar Brats and Beer Brats and Pulled Pork amongst others, which are all made with premium slow-roasted pork. The prepackaged products target the convenience-focused shopper who is looking for a simple yet delicious way to enjoy the classic taste of BBQ foods from home.
The new products were explained by General Manager of Coleman Natural Meats Bart Vittori who said, "Budweiser is an iconic brand that is recognized throughout the US with impressive advertising and marketing. The Coleman and Budweiser partnership will help create awareness for the millennial consumers to stop and shop in the processed meat case. Coleman’s Budweiser products are 100% crate free, which is important as we expand this premium category to consumers across Main Street USA."