Although wine is made with grapes, some conscious consumers are careful to support only companies that product vegan wines—free of fining agents like egg whites and proteins from animals, fish bladders and milk, which are commonly used.
Vegan Wines sets itself apart as an all-vegan wine club that shares 100% plant-based wines with its members. As founder Frances Gonzalez puts it: "Vegan wines is not just about wine, it’s about knowing exactly what you’re drinking." Gonzalez is passionate about touring vineyards and winemaking facilities to find out what goes into the making of each wine so that every one offered is 100% vegan.
On top of receiving three different bottles of wine every two months, Vegan Wines members also get tips on pairing wine to plant-based foods, plus exclusive event invitations.
Why This Trend Is Growing
- Plant-based Wine
- Opportunity to produce and market wines that are made without using animal-based fining agents, catering to the growing demand for vegan products.
- Vegan Subscription Clubs
- Disruptive innovation opportunity to create specialized subscription clubs that cater to the needs and preferences of vegans, providing them with curated selections of vegan-friendly products.
- Transparency in Winemaking
- Opportunity to differentiate by focusing on transparency in the winemaking process, sharing information about sourcing and production methods to appeal to conscious consumers.
Industries Being Reshaped
- Wine Production
- Innovations in wine production methods that eliminate the use of animal-based fining agents, creating more options for vegan wine enthusiasts.
- Subscription Services
- Development of subscription services that specialize in vegan products, offering a tailored experience for vegan consumers seeking convenience and variety.
- Food and Beverage Pairing
- Opportunities for businesses to provide expertise and guidance on pairing vegan wines with plant-based foods, enhancing the overall culinary experience for consumers.
