Taco Bell Introduced a 'Big City Bell Pilsner' for Its New NYC Cantinas
Laura McQuarrie — December 19, 2018 — Lifestyle
References: tacobell & prnewswire
After introducing 'Beach Bell' as the first-ever beer, Taco Bell is now launching Big City Bell Pilsner, which was developed with New York's Blue Point Brewing Company. Big City Bell Pilsner blends hops and lime for a rich citrus aroma and a crisp body that is said to pair well with the QSR chain's Mexican-inspired food flavors.
Taco Bell has been opening a range of Cantina and Urban In-Line concepts across the United States, which cater to the dining needs of the modern consumer with high-tech, convenient components. Three new Cantina locations are opening in Manhattan, where the new Taco Bell beer will be served to guests ages 21 and over.
At the soon-to-open Taco Bell Cantina location on 500 8th Avenue, guests will be able to enjoy the new beer alongside all-new menu items like the 7-Layer Dip, the Chicken Enchilada Nachos Box and more.
Taco Bell has been opening a range of Cantina and Urban In-Line concepts across the United States, which cater to the dining needs of the modern consumer with high-tech, convenient components. Three new Cantina locations are opening in Manhattan, where the new Taco Bell beer will be served to guests ages 21 and over.
At the soon-to-open Taco Bell Cantina location on 500 8th Avenue, guests will be able to enjoy the new beer alongside all-new menu items like the 7-Layer Dip, the Chicken Enchilada Nachos Box and more.
Trend Themes
1. Beer Innovation in Fast Food Chains - The introduction of Taco Bell's taco chain-created beers demonstrates a trend of fast food chains expanding their offerings to include unique beer options.
2. Mexican Food and Craft Beer Pairings - The development of Big City Bell Pilsner by Taco Bell and Blue Point Brewing Company highlights a trend of Mexican-inspired food chains partnering with craft breweries to create beers that complement their menu offerings.
3. Expanding Chain Concepts with Specialty Beers - Taco Bell's opening of Cantina and Urban In-Line concepts, serving specialty beers like Big City Bell Pilsner, indicates a trend of quick-service restaurants diversifying their concepts to incorporate alcoholic beverages.
Industry Implications
1. Fast Food Chains - Fast food chains like Taco Bell are finding opportunities to disrupt the market by expanding their offerings to include unique beer options.
2. Craft Beer - Craft breweries that collaborate with scalable food chains, such as Blue Point Brewing Company working with Taco Bell, can tap into new markets and extend their reach.
3. Restaurant Concepts - The success of Taco Bell's Cantina and Urban In-Line concepts, which serve specialty beers like Big City Bell Pilsner, presents an opportunity for other restaurant chains to explore the incorporation of alcoholic beverages into their offerings.
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