Though Taco Bell recently axed a significant number of items from its menu, this hasn't stopped the brand from testing out brand new offerings like the Cantina Crispy Melt Taco.
The new Cantina Crispy Melt Taco consists of a white corn taco shell filled with seasoned beef and Taco Bell's signature three-cheese blend. The taco also features melted nacho cheese sauce, shredded cheddar cheese, lettuce, diced tomatoes, and reduced-fat sour cream. The result is an ultra-cheesy creation that can also be made vegetarian by swapping the seasoned beef for black beans. The Cantina Crispy Melt Taco can be enjoyed on its own or as part of a $5 Cantina Crispy Melt Taco Box, which also includes a Beef Chalupa Supreme, a Crunchy Taco, and a medium drink.
The new Cantina Crispy Melt Taco is currently being tested at Taco Bell locations in Detroit, Michigan.
Image Credit: Taco Bell
What's Driving This Trend
- Melted Nacho Cheese
- Disruptive innovation opportunity: Exploring new flavor combinations and using melted cheese as a key ingredient in various food products.
- Vegetarian Options
- Disruptive innovation opportunity: Expanding vegetarian menu items to cater to the growing demand for plant-based alternatives in the fast-food industry.
- Value Meal Deals
- Disruptive innovation opportunity: Creating value meal deals that offer a combination of different menu items at an affordable price.
Who This Affects Most
- Fast Food
- Disruptive innovation opportunity: Introducing unique and innovative menu items to retain customer interest and drive sales in the highly competitive fast food industry.
- Food and Beverage
- Disruptive innovation opportunity: Experimenting with new food combinations and flavors to provide consumers with novel taste experiences in the food and beverage industry.
- QSR (quick Service Restaurants)
- Disruptive innovation opportunity: Developing creative and enticing meal bundles to attract customers and boost revenue in the QSR sector.
