Taco Bell is Testing Out a New Shredded Beef Grilled Cheese Burrito
Katherine Pendrill — August 13, 2023 — Lifestyle
References: eatthis
If you're already a fan of Taco Bell's innovative Grilled Cheese Burrito, then you'll be thrilled to hear that the chain is now testing a Shredded Beef Grilled Cheese Burrito in select markets.
This week, Taco Bell began testing three new menu items in select U.S. cities: the Mexican BBQ Flatbread Melt, the Three-Cheese Flatbread Melt, and the Shredded Beef Grilled Cheese Burrito. The Shredded Beef Grilled Cheese Burrito is made up of Taco Bell's all-new shredded beef, which is slow-braised and simmered in rich spices until fork-tender. This beef is paired with Taco Bell's green sauce and a melty three-cheese blend that is grilled onto the outside of the tortilla. Meanwhile, the Mexican BBQ Flatbread Melt features grilled and marinated chicken, new Mexican BBQ sauce, and a three-cheese blend, on a warm flatbread. Similarly, the new Three-Cheese Flatbread Melt features the same chicken, three-cheese blend, and Taco Bell's Creamy Chipotle sauce on a warm flatbread.
Both Flatbread Melts will be tested in Dayton, Ohio, while the Beef Grilled Cheese Burrito is currently only available in Oklahoma City, Oklahoma.
Image Credit: Taco Bell
This week, Taco Bell began testing three new menu items in select U.S. cities: the Mexican BBQ Flatbread Melt, the Three-Cheese Flatbread Melt, and the Shredded Beef Grilled Cheese Burrito. The Shredded Beef Grilled Cheese Burrito is made up of Taco Bell's all-new shredded beef, which is slow-braised and simmered in rich spices until fork-tender. This beef is paired with Taco Bell's green sauce and a melty three-cheese blend that is grilled onto the outside of the tortilla. Meanwhile, the Mexican BBQ Flatbread Melt features grilled and marinated chicken, new Mexican BBQ sauce, and a three-cheese blend, on a warm flatbread. Similarly, the new Three-Cheese Flatbread Melt features the same chicken, three-cheese blend, and Taco Bell's Creamy Chipotle sauce on a warm flatbread.
Both Flatbread Melts will be tested in Dayton, Ohio, while the Beef Grilled Cheese Burrito is currently only available in Oklahoma City, Oklahoma.
Image Credit: Taco Bell
Trend Themes
1. Grilled Cheese Burrito Innovation - Taco Bell is testing out a new Shredded Beef Grilled Cheese Burrito, expanding their menu and offering new flavor combinations.
2. Menu Expansion - Taco Bell is introducing three new menu items in select cities, including the Mexican BBQ Flatbread Melt and the Three-Cheese Flatbread Melt.
3. Regional Testing - Taco Bell is testing the Beef Grilled Cheese Burrito in Oklahoma City and the Flatbread Melts in Dayton, Ohio before potential nationwide release.
Industry Implications
1. Fast Food - The fast food industry can explore new flavor combinations in their menu offerings, similar to Taco Bell's innovative Grilled Cheese Burrito.
2. Mexican Cuisine - Mexican restaurants can experiment with new sauce and protein options, taking inspiration from Taco Bell's Mexican BBQ Flatbread Melt and Shredded Beef Grilled Cheese Burrito.
3. Restaurant Chains - Restaurant chains can conduct regional testing of new menu items to gauge consumer interest, as seen with Taco Bell's testing of the Three-Cheese Flatbread Melt in Dayton, Ohio.
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