Illuminating Vegetable Drawers

HarvestFresh Mimics Sunlight to Keep Produce Fresh for Longer

With red, blue and green light, HarvestFresh by Beko mimics the 24-hour sun cycle and natural sunlight, as well as times of darkness, to create a natural environment that keeps fruits and vegetables fresher for longer periods of time. As well as boosting the freshness of produce after it has been harvested, the technology has also been proven to preserve Vitamin A and C in the fruits and vegetables that are stored in this way; lab tests were performed on tomatoes and green peppers, and the results of the study revealed preserved levels of both of the kinds of vitamins.

Beko recently unveiled its HarvestFresh technology at IFA in Berlin, offering a simple way for people to get more out of eating a healthy diet.

Harvestfresh Technology
Beko's use of HarvestFresh technology that mimics natural sunlight to preserve vitamins creates the opportunity for other companies to explore using light as a means of preservation.
Preservation Technology
The development of preservation technology such as HarvestFresh could disrupt the food industry by creating innovative ways to reduce food waste and increase the shelf life of produce.
Sustainable Agriculture
The promotion of sustainable agriculture through innovative practices like HarvestFresh preserves the nutrients in fruits and vegetables, leading to a more sustainable food system.

Where This Applies

Food Preservation
The food preservation industry has an opportunity to embrace HarvestFresh technology to create innovative food storage solutions that reduce food waste and promote healthier eating habits.
Agriculture
The agriculture industry can utilize HarvestFresh technology to improve crop yields and reduce food waste, leading to more sustainable farming practices.
Kitchen Appliances
Kitchen appliance manufacturers can explore incorporating HarvestFresh technology into refrigerators and other appliances to create a healthier and more sustainable living environment in homes.
SCORE
6.4 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Gen X
  • Millennial (primary audience)
POPULARITY
Popularity 90%
Activity 92%
Freshness 9%

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