Rice cake brand Kallo set up a pop-up that will be open for just three short days in London, treating passersby to classic dishes that have been completely been reinvented with a healthy twist using its products. The pop-up space is styled to look like a fast food restaurant and promises to attract plenty of people for this reason—yet people will be surprised to find items on the menu like pizzas with cheese, cherry tomatoes and fresh basil served on unsalted rice cakes.
With the KRC pop-up, Kallo is on a mission to share just how easy it is for people to enjoy the foods they crave with a better-for-you twist, as its versatile low-calorie rice cakes can be enjoyed for breakfasts, lunches and snacks.
Key Themes Behind This Trend
- Healthy Fast Food
- Creating fast food alternatives with healthy twists using rice cakes presents opportunities for disruptive innovation in the fast food industry.
- Reinvented Classics
- Reimagining classic dishes with rice cakes as a healthier alternative provides opportunities for disruptive innovation in the food industry.
- Versatile Rice Cakes
- Promoting the versatility of rice cakes as a low-calorie option for breakfasts, lunches, and snacks opens up opportunities for disruptive innovation in the snack and convenience food industry.
Where This Applies
- Fast Food
- Incorporating rice cakes into fast food menus can disrupt the traditional fast food industry by offering healthier options.
- Food
- The food industry can explore innovative ways to incorporate rice cakes into existing dishes, redefining the way classic meals are made.
- Snack and Convenience Food
- Rice cakes as a versatile snack option can disrupt the snack and convenience food industry, offering a healthier alternative to traditional snacks.
