Jamba Partnered with Oatly to Debut Two Oatmilk Smoothies
Grace Mahas — September 20, 2019 — Lifestyle
As more consumers seek to limit their consumption of dairy in an effort to reduce carbon dioxide emissions and increase their health, more brands are producing plant-powered food products including juice and smoothy company Jamba that recently debuted two new oatmilk smoothies.
The new oatmilk smoothies were created in partnership with gluten-free milk alternative brand Oatly and are available in two different flavors -- 'Smooth Talkin' Mango' and 'Matcha Lemon Squeeze.' These fruit-forward smoothies are both contain a high-concentration of vitamins and antioxidants making them a healthy snack choice. Consumers can purchase the new oatmilk smoothies at participating Jamba locations.
The new smoothies are a perfect example of brands expanding their product portfolio to meet consumers' desires.
The new oatmilk smoothies were created in partnership with gluten-free milk alternative brand Oatly and are available in two different flavors -- 'Smooth Talkin' Mango' and 'Matcha Lemon Squeeze.' These fruit-forward smoothies are both contain a high-concentration of vitamins and antioxidants making them a healthy snack choice. Consumers can purchase the new oatmilk smoothies at participating Jamba locations.
The new smoothies are a perfect example of brands expanding their product portfolio to meet consumers' desires.
Trend Themes
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Plant-powered Food Products — Brands can develop innovative and sustainable plant-powered food products to cater to the increasing demand for dairy alternatives.
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Oatmilk Innovation — Companies can explore oatmilk as an innovative and versatile ingredient in various food and beverage products, leveraging its health benefits and eco-friendliness.
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Health-conscious Snack Options — There is a rising opportunity to create and market nutritious and flavorful snack options, such as fruit-forward oatmilk smoothies, to health-conscious consumers.
Industry Implications
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Beverage Manufacturing — The beverage manufacturing industry can capitalize on the oatmilk trend by developing and launching oatmilk-based beverage options to meet consumer demand for dairy alternatives.
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Plant-based Food Production — The plant-based food production industry can leverage oatmilk's popularity as a sustainable and healthy ingredient to create new dairy-free product offerings and expand their product lines.
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Fast Food and Quick-service Restaurants — Fast food and quick-service restaurants can introduce oatmilk smoothies and other plant-powered food options to cater to the growing demand for healthier and eco-conscious menu choices.
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