If you're looking for a smoothie that's both hydrating and dairy-free, Jamba Juice's new Plant-Based Watermelon Breeze smoothie has you covered.
Jamba Juice first debuted its Watermelon Breeze smoothie all the way back in 2019. Now the smoothie is back in both its original iteration and a plant-based version. The Classic Watermelon Breeze smoothie combines a watermelon grape juice blend with raspberry, sherbet, strawberries, and pineapples for a fruity summer combo. On the other hand, the new Plant-Based Watermelon Breeze smoothie features the same ingredients, but with an oatmilk frozen dessert used in place of raspberry sherbet.
Both the Classic Watermelon Breeze smoothie and the new Plant-Based Watermelon Breeze smoothie are available from participating locations nationwide this summer for a limited time.
Image Credit: Jamba Juice
What's Driving This Trend
- Plant-based Smoothies
- The rise of plant-based options in the beverage industry presents opportunities for innovative smoothies with non-dairy ingredients.
- Fruit Fusion Blends
- Customers are increasingly looking for blends that combine popular fruits into unique flavors with added health benefits.
- Limited-time Offerings
- The popularity of seasonal and limited-time offerings provides an opportunity for experimentation and driving customer engagement.
Who This Affects Most
- Beverage Industry
- The beverage industry can innovate by expanding plant-based offerings, introducing new fruit fusion blends, and creating limited-time offerings to drive customer engagement.
- Health Food Industry
- The health food industry can capitalize on the growing demand for non-dairy smoothies by offering innovative plant-based options with unique flavor combinations and added health benefits.
- Hospitality Industry
- The hospitality industry can benefit from offering seasonal and limited-time smoothies that bring in new customers and drive sales, along with expanding menu options with non-dairy ingredients to meet growing demand.
