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On-the-Go Omelet Bars

Scramblers' Portable Breakfasts are Shelf-Stable and Keto-Friendly

— September 3, 2019 — Lifestyle
More people are showing a preference for starting their day with an on-the-go meal and Scramblers makes convenient Omelet Bars that don't need to be heated or refrigerated. The shelf-stable and keto-friendly portable breakfast bars are made with Pete and Gerry's organic, free-range, Certified Humane whole eggs and are offered in varieties like Ham and Cheddar, Spinach and Feta and Chicken Chorizo. Over the course of a few years, the brand developed a patent-pending process to create these fully cooked breakfast bars without chemical preservatives.

The savory bars from Scramblers are shaped into rectangular forms, much like familiar granola bar snacks, and provide an easy way for people to fuel up first thing in the morning with plenty of protein and just a few carbs.
Trend Themes
1. On-the-go Meals - The growing preference for convenient and portable meals presents opportunities for the development of innovative on-the-go food products.
2. Shelf-stable Food - The demand for shelf-stable food items opens up avenues for creating new, convenient and long-lasting food options.
3. Keto-friendly Products - The increasing popularity of the keto diet creates a market for the development of more keto-friendly food choices.
Industry Implications
1. Food Manufacturing - There is potential for disruptive innovation in food manufacturing to create convenient, delicious and nutritious on-the-go meals.
2. Snack Food Industry - Opportunities exist in the snack food industry to develop new shelf-stable, savory snacks that cater to on-the-go consumers.
3. Health Food Industry - The health food industry can capitalize on the keto trend by offering a variety of keto-friendly products, including portable breakfast options.
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