Oscar Mayer debuted a new lineup of on-the-go breakfast offerings titled 'Scramblers' on retail shelves. These Scramblers are available in three flavors at launch, including 'Bacon & Velveeta,' 'Ham & Colby Jack,' and 'Weiner & Cheddar.' These products are designed to be easy-to-prepare, high-quality breakfast options for busy consumers on weekday mornings.
The Associate Director at Oscar Mayer, Kelsey Rice, stated: “With fans yearning for more fresh, convenient and satiating breakfast options, Scramblers is set to spark smiles through seriously delicious meats, providing hearty ingredients and tasty, meaty recipes," after noting that consumers often have "quick, boring [breakfasts] due to busy weekday mornings."
The Oscar Mayer Scramblers retail for $4.09 for a single bowl, though some retailers may have bundle deals for packages of six or more bowls.
Image Credit: Oscar Mayer
Why This Trend Is Growing
- On-the-go Breakfast Options
- The launch of Oscar Mayer's 'Scramblers' highlights the trend of convenient breakfast solutions for busy consumers on weekday mornings.
- Flavorful Breakfast Combinations
- Oscar Mayer's 'Scramblers' offer unique flavor combinations like 'Bacon & Velveeta,' 'Ham & Colby Jack,' and 'Weiner & Cheddar,' catering to consumers' desire for variety in their breakfast choices.
- Convenience and Quality
- The focus on easy-to-prepare and high-quality breakfast options in the form of 'Scramblers' addresses the needs of consumers who want a satisfying meal despite time constraints.
Industries Being Reshaped
- Food and Beverage
- The launch of Oscar Mayer's 'Scramblers' highlights the innovative opportunities within the food and beverage industry for on-the-go breakfast options.
- Packaged Food
- Oscar Mayer's 'Scramblers' present a disruptive innovation opportunity in the packaged food industry by offering flavorful pre-made breakfast bowls.
- Convenience Retail
- The introduction of 'Scramblers' by Oscar Mayer provides an opportunity for the convenience retail industry to capitalize on the growing demand for convenient breakfast solutions.
