The new Vital Farms Ghee Butter has been launched by the brand as a premium butter with a focus on convenience that's sure to be favored by consumers seeking out an easier way to use the product every day. The clarified butter is packaged in a squeeze bottle, which enables it to be easily added into a recipe, smeared on toast or even placed into coffee for those on the Keto diet. The product comes in two varieties including Original and Himalayan Pink Salt, and is made using pasture-raised dairy.
The new Vital Farms Ghee Butter was addresses by Chief Marketing Officer Scott Marcus who said, "People shouldn’t have to sacrifice quality for convenience in the kitchen. So we set out to give them the highest quality, most ethically produced foods in more versatile and easier-to-use formats. We believe consumers can and should enjoy Vital Farms’ delicious products and high standards even when short on time.”