Crispy Fried Chicken Chips

Hooters Thinks Its Dippable Chicken Chips Could Replace Potato Chips

With the growing demand for snack-sized dishes, Hooters has put a clever twist on chicken and created dippable Chicken Chips. While the new Chicken Chips may look a little like your average potato chips, Hooters says, don’t be fooled because "they taste a thousand times better, made with Hooters famous chicken that’s sure to leave you craving more."

Hooters' new dippable Chicken Chips are chip-sized pieces of fried chicken that are crispy, crunchy, and totally addictive. Just like any good order of chips, the new Chicken Chips are paired with your choice of two sauces. This includes any of Hooters' 15 creaveable sauces and Hooters' two new limited-edition sauces: Honey Sriracha and Korean BBQ.

Available for dine-in or delivery, the new Chicken Chips are the perfect Game Day dish.

Image Credit: <i> Hooters.</i>

Snackification
The growing demand for snack-sized dishes presents an opportunity for innovation in creating unique and flavorful snack-sized dishes like Hooters' Chicken Chips.
Alternative Snacking Options
Hooters' Chicken Chips present an alternative to traditional potato chips, tapping into the tendency to try unconventional snack options.
Sauce Innovation
Offering new sauce options like the Honey Sriracha and Korean BBQ for Hooters' Chicken Chips provides an opportunity for sauce innovation and experimentation in the food industry.

Where This Applies

Fast Food
Fast food chains can introduce creative and unique menu items like Hooters' Chicken Chips to increase brand appeal and cater to customer demand for snack-sized dishes.
Convenience Stores
Convenience store chains can innovate their snack offerings by incorporating products like Hooters' Chicken Chips, tapping into the growing snack market.
Sauce Manufacturing
Sauce manufacturing companies can look into developing new flavors as demanded by new snack offerings in the market like Hooters' Chicken Chips.
SCORE
4.9 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 65%
Activity 72%
Freshness 9%